Doing pop-up shops has been a beneficial strategy for our business. Pop-up shops provided valuable insights into our customers' preferences and helped us to identify which areas are most suitable for our brand. We consistently made a profit from our pop-up events with LDC and still do to this day. After a couple of years of successful pop-up experiences, we decided to look for a permanent shop of our own. Our choice of location in Marylebone Village, works well with its residential mix, something we learned from doing the pop-up stores.

LDC provided valuable advice and support during the process of securing our permanent store, showing the importance of having a supportive partner in your business journey. Additionally, continuing to do pop-ups even after establishing our permanent store has been a smart move to gain further insights into potential future areas for expansion. Overall, we feel we have had a successful journey with LDC and continue to do so, always making a good return on our investment.